Licensing For Growth, the consultancy specialised in Merchandising & Licensing for Sport and Entertainment, publishes the first-ever Benchmarks & Indicators of Merchandising Performance. The BIMP's study is intended to give clubs, federations and other sport...

Find out more about the future of sport merchandising directly from the experts gathered by ISC

Sport winners on the pitch are not necessarily the commercial winners off the pitch. Licensing for Growth’s first-ever analysis of the merchandising ranges of Euro 2020 participating nations shows some unexpected results

LfG intervene in l’Équipe to analyse the M&L strategy of PSG. Interesting to note the similarities with the Entertainment industry.

As several revenue streams of the sport business are collapsing (tv rights, ticketing and player trading) merchandising is remaining stable and is emerging as one of the best growth drivers for the future! In France most sport organisations have been neglecting...

Discover the video of our CEO’s interview regarding current and future trends of the sports industry.