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Anniversaries are a significant source of revenues for Entertainment brands

Anniversaries are a significant source of revenues for Entertainment brands

Entertainment

The Entertainment loves celebrating… and making money out of it! Anniversaries are the occasion to engage the whole ecosystem of Entertainment brands: the fans of course but also retailers and licensees with new stories, new products and generate additional revenues for low investment and almost no risk.

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Harry Potter: the wizard of Licensing & Merchandising

Harry Potter: the wizard of Licensing & Merchandising

Entertainment

Discover how the magic Harry Potter license still operates 20 years after the very first movie and 10 years after the last one.

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