Licensing For Growth, the consultancy specialised in Merchandising & Licensing for Sport and Entertainment, publishes the first-ever Benchmarks & Indicators of Merchandising Performance. The BIMP's study is intended to give clubs, federations and other sport...
Find out more about the future of sport merchandising directly from the experts gathered by ISC
Sport winners on the pitch are not necessarily the commercial winners off the pitch. Licensing for Growth’s first-ever analysis of the merchandising ranges of Euro 2020 participating nations shows some unexpected results
The shoe brand continues to expand its product coverage by adding eyewear to the range. And this will come fast: the deal with eyewear specialist Marchon, which already manages Nike eyewear, was signed in 2020 and the first collection of 24 SKU’s is due for spring/summer 2021 covering both sunglasses and regular frames.
The licenses continue to spread through fashion retailers. After the Louvre x Uniqlo, it’s time for video games at Celio!
The Entertainment loves celebrating… and making money out of it! Anniversaries are the occasion to engage the whole ecosystem of Entertainment brands: the fans of course but also retailers and licensees with new stories, new products and generate additional revenues for low investment and almost no risk.