Benchmarks & Indicators of Merchandising Performance
Licensing For Growth, the consultancy specialised in Merchandising & Licensing for Sport and Entertainment, publishes the first-ever Benchmarks & Indicators of Merchandising Performance. The BIMP's study is intended to give clubs, federations and other sport...
Re-boot of Sport Merchandising
Find out more about the future of sport merchandising directly from the experts gathered by ISC
Euro 2020 Merchandising Champions
Sport winners on the pitch are not necessarily the commercial winners off the pitch. Licensing for Growth’s first-ever analysis of the merchandising ranges of Euro 2020 participating nations shows some unexpected results
Converse from toes to head: licensed eyewear to be launched in 2021
The shoe brand continues to expand its product coverage by adding eyewear to the range. And this will come fast: the deal with eyewear specialist Marchon, which already manages Nike eyewear, was signed in 2020 and the first collection of 24 SKU’s is due for spring/summer 2021 covering both sunglasses and regular frames.
Licenses: a source of inspiration & differentiation for fashion retailers
The licenses continue to spread through fashion retailers. After the Louvre x Uniqlo, it’s time for video games at Celio!
Anniversaries are a significant source of revenues for Entertainment brands
The Entertainment loves celebrating… and making money out of it! Anniversaries are the occasion to engage the whole ecosystem of Entertainment brands: the fans of course but also retailers and licensees with new stories, new products and generate additional revenues for low investment and almost no risk.