International Sport Conference gathered an impressive panel of merchandising experts to discuss the future of Sport Merchandising. First hand insights from senior executives of Roland Garros, Warner Bros, Fanatics monitored by Bruno Schwobthaler CEO of Licensing For Growth. Here is the panel replay.
Benchmarks & Indicators of Merchandising Performance
Licensing For Growth, the consultancy specialised in Merchandising & Licensing for Sport and Entertainment, publishes the first-ever Benchmarks & Indicators of Merchandising Performance. The BIMP's study is intended to give clubs, federations and other sport...