by Bruno Schwobthaler | Sep 19, 2021 | Sports
Licensing For Growth, the consultancy specialised in Merchandising & Licensing for Sport and Entertainment, publishes the first-ever Benchmarks & Indicators of Merchandising Performance. The BIMP’s study is intended to give clubs, federations and other...
by Bruno Schwobthaler | Aug 24, 2021 | Sports
International Sport Conference gathered an impressive panel of merchandising experts to discuss the future of Sport Merchandising. First hand insights from senior executives of Roland Garros, Warner Bros, Fanatics monitored by Bruno Schwobthaler CEO of Licensing For...
by Bruno Schwobthaler | Aug 23, 2021 | Sports
There is the sport competition on the pitch and the business competition off the pitch. For the first time ever, a comprehensive analysis of the merchandising offer of each participating nation has been made and published by LICENSING FOR GROWTH. The results outline...
by Bruno Schwobthaler | Mar 21, 2021 | Brands
It outlines the value of the Licensing business model for IP owners: speed, quality and security. In this model each party plays its role using its know-how: the IP owner manages the brand by setting the targets, the strategies and providing creative assets including...
by Bruno Schwobthaler | Mar 21, 2021 | Other
Even during the sales, licences continue to be a way for fashion retailers to create a point of difference to lure customers. The digital marketing campaign by French retailer Celio to engage gamers is a perfect example. Assassin’s Creed and Mortal Kombat are not only...
