The shoe brand continues to expand its product coverage by adding eyewear to the range. And this will come fast: the deal with eyewear specialist Marchon, which already manages Nike eyewear, was signed in 2020 and the first collection of 24 SKU’s is due for spring/summer 2021 covering both sunglasses and regular frames.

The arrival of ex-Puma’s boss Jochen Zeitz signals the evolution of the brand beyond motorbikes: the objective is to become a true lifestyle brand for bikers and non-bikers! New objectives & new strategies need a new boss! To improve its profitability and boost...