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Harry Potter: the wizard of Licensing & Merchandising

Harry Potter: the wizard of Licensing & Merchandising

by Ludovic Arnal | Feb 11, 2021 | Entertainment

10 years after the last movie of the saga and 20 after the very first one, the magic of Harry Potter still operates! In France, Harry Potter was the best-selling brand of the toy business in 2020: 2,5 million products sold and an increase of 44% vs previous year....
LfG at the Soccerex Global Convention (video)

LfG at the Soccerex Global Convention (video)

by Ludovic Arnal | Feb 5, 2021 | Sports

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Latest News

  • Benchmarks & Indicators of Merchandising Performance

    Benchmarks & Indicators of Merchandising Performance

  • Re-boot of Sport Merchandising

    Re-boot of Sport Merchandising

  • Euro 2020 Merchandising Champions

    Euro 2020 Merchandising Champions

  • Converse from toes to head:  licensed eyewear to be launched in 2021

    Converse from toes to head: licensed eyewear to be launched in 2021

  • Licenses: a source of inspiration & differentiation for fashion retailers

    Licenses: a source of inspiration & differentiation for fashion retailers

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