by Bruno Schwobthaler | Mar 21, 2021 | Brands
It outlines the value of the Licensing business model for IP owners: speed, quality and security. In this model each party plays its role using its know-how: the IP owner manages the brand by setting the targets, the strategies and providing creative assets including...
by Bruno Schwobthaler | Mar 21, 2021 | Other
Even during the sales, licences continue to be a way for fashion retailers to create a point of difference to lure customers. The digital marketing campaign by French retailer Celio to engage gamers is a perfect example. Assassin’s Creed and Mortal Kombat are not only...
